What do I gain from hiring a professional copywriter?

Clarity

When selling your product or services, few things are more important than clear communication. This is a cornerstone of the Queen of Swords archetype and a goal of my services. You want your ideal customers to be able to find your offerings, and once they find them, know how to make a purchase. Professional copywriters, like myself, know SEO and marketing strategies that can help you get crystal clear on how to reach your customers.

Authenticity

These days, consumers are demanding that companies show authenticity, and they appreciate an honest approach. I hold myself to a high standard of integrity, and it’s my job to help you show your business in the best possible light. When I write for you, I am creating the voice of your business. I can provide valuable insight into how your customers see you, and together, we will lean into the parts of your business that customers want to see more of.

Growth

You want your business to last, and to do so, you have to play the long game. Implementing effective marketing strategies that build a relationship with your audience and continue to grow your business over time is more important than making a quick buck. The investment you make in high-quality copy for your website, blog, mailing list, and social media pays you back in positive customer relationships and sales.

Purpose

Make sure your company’s mission is understood by your potential customers. We can strategize together and make sure all your copy is cohesive. By outsourcing your writing needs, you create more valuable time for yourself to focus on the purpose of your business. You’d rather be doing that, anyway. Isn’t that why you’re doing this in the first place?

I’m a small business. Is it worth it to hire a copywriter when I can do the work myself?

I love copywriting for small businesses! Small business owners have a huge passion for what they do, and they deserve to spend their time doing more of what they do best. Hiring a copywriter takes tasks off your plate, and you are bringing in expertise that can help boost your customer engagement — leading to more sales. You let me do the legwork to draw in more customers and keep current customers involved in your business. It is much easier to get current customers to buy from you than it is to convert someone who hasn’t purchased from you yet. That’s why building and maintaining relationships with your customer base is so important. My job is to create writing that fosters those relationships and supports your sales funnel.