On-Point Promotion: Marketing and Copywriting 101 for Spiritual Entrepreneurs
This is a course for conscious businesses and spiritual entrepreneurs who are looking for guidance in the world of marketing and copywriting.
You will learn:
The difference between copywriting and content writing and you’ll get to practice copywriting skills.
Why?
When you can speak to your audience effectively, they can find your offerings and transform their lives.
You will learn:
How to determine your brand voice and market according to your values.
Why?
So the energy of your brand aligns with that of your dream clients and they are attracted to your offers.
You will learn:
What a marketing funnel is and how to use one.
Why?
A good marketing funnel makes your customer's journey easy and gives you more access to abundance.
You will learn:
Online networking skills to help you collaborate with other aligned businesses.
Why?
Build community that reaches more people with your offers.
That's more people who can grow together and build a better world.
You will receive:
Tons of suggestions for online resources to cut down the time you spend marketing and increase the time you spend on the parts of the business you love.
A comprehensive workbook with powerful exercises and journal prompts to take the process deeper. We're doing more than marketing. We're building aligned habits to help us create many successful offers.
Connections to my partners who can support you in other aspects of your business. I can't do it all but I bet I know someone who can! Your journey doesn't end with me and I take joy in amplifying businesses I love.
At the end of this course, you will have a solid foundation of knowledge to set up your business marketing and access to resources that will help you as you level up.
I'm so thrilled that you're here!
All course materials are protected by copyright.
©2024 Amanda Lyn Creative, LLC
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Welcome!
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Sharpen ⚔️ Your Copywriting Skills
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What is copywriting?
Learn the difference between copywriting and content writing.
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Ethical Marketing Principles
In this lesson, we discuss how to market ethically and persuade with integrity.
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Techniques, Tips, & Tricks
We'll touch on SEO, using emotions wisely, and knowing your audience so you can craft your marketing just for them.
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Cut 💇♀️ to the Heart of Your Business
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Why is Brand Identity Important?
This lesson is setting the stage for the rest of this module, which is all about brand identity and asking ourselves the big questions about our values in business.
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Who Are You?
Brand identity journal prompts that help you reflect on who you are, what you value, and who you are serving.
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What Do You Value?
Exercises that help you envision your audience avatar and create a vision board for your business.
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What's Your WHY?
In this lesson, we ask the question WHY in relation to our purpose, personal needs, and practical concerns. Also, we'll be practicing writing copy for our business that is aligned with our values.
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Tips 🗡️ for an Effective Marketing Funnel
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What's a Marketing Funnel?
This video is the opening to a module all about marketing funnels. We answer the question, "What is a marketing funnel?" and give you an example of what one might look like.
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Step 1: Awareness
In this section, we talk about building brand awareness through website copy, social media, blog posts, and collaborations with other businesses. These are just a few examples of how people get to know you.
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Step 2: Interest
This step of the marketing funnel is about piquing interest. We can do that through landing pages, product descriptions, email campaigns, and more.
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Step 3: Desire
Here we talk about generating desire in your potential customers and clients through freebie offerings that are value-packed.
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Step 4: Action
Finally, we get to the action step! In this lesson, we talk about calls to action that help seal the deal on a purchase.
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Step 5: Referral
Here we talk about how you can use testimonials and referral programs to add more people to the top of your marketing funnel and begin the cycle again.
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Bringing It All Together
Now, try your hand at creating your own marketing funnel. Also including in this section are some helpful resources to use when creating the pieces to your funnel.
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Taking a Stab 🤺 at Networking
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Slaying the Networking Beast
A little intro by Amanda to tell you why networking is important and offer some encouragement.
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Networking Dos and Don'ts
In this lesson, we talk about networking dos and don'ts so we use best practices when connecting online.
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Connecting on LinkedIn
Let's talk about how to optimize your profile on LinkedIn and take a look at some examples of excellent profiles. Create a fantastic headline and craft a DM script you can use to break the ice.
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Facebook Groups for Business
In this lesson, we go over how to set up your personal Facebook to serve your business and some examples of how you can use Facebook Groups for networking.
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Social Media for Marketing
Take the 30-Day Networking Challenge and see how your business grows. Use the content idea cheat sheet if you get stuck. Remember there's no one way to do your social media. Have fun!
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Wielding These Weapons 🔪 in the Wild
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Resources for Ongoing Learning and Support
more about me
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more about me ✳
ROSIE AND OLIVER
My time in theatre has taught me the power of storytelling and putting yourself in another person’s shoes. My time as a tarot reader and reiki healer has shown me that everyone has the opportunity to live the life of their dreams — the people who get to are the ones who are willing to see themselves clearly, take the steps courageously, and follow their intuition faithfully. My time as a copywriter has demonstrated to me that aligned messaging can connect people in profound ways.
I am so excited to share the culmination of so much of my knowledge with you! This is the class I wish I had as a spiritual entrepreneur when I was first starting. It is my deepest wish that this course will help you build a solid foundation for your business so it can grow into whatever your dream life looks like. Let’s sharpen our marketing skills and expand our minds together!
When I’m not writing for clients or performing on stage, you can find me cuddled up with my two Chihuahuas with an Agatha Christie book from the local library. Rosie and Oliver remind me every day that I’m only as good as they think I am.
AMANDA
Course FAQ
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Yes. When you purchase my course, you have 7 days to decide it isn't for you as long as you haven't completed work past the "Sharpen Your Copywriting Skills" module.
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This course is meant to be self-paced with materials that help you to learn on your own. However, you may always email me questions and feedback at amanda@queenofswordscopy.com. I'm here for you!
If you find yourself needing more guidance once you finish the course, a Marketing Strategy Deep Dive might be right for you. Book a consultation with me here to discuss it further.
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Thank you for your support! If you refer a friend to On-Point Promotions, they'll receive $50 off the course and I'll Zelle you $50 as a thank you. Take the course to get the referral code at the end.